We Discovered More Than A Little Irish In Ford

happy st patricks day

With the advance of the pharmaceutical and technological industries in Ireland over the last fifteen years, allied with the continuing marginalization of the Irish motorist, it is easy to forget that Ireland used to be home to a car manufacturing and assembly industry.

The Shamrock of the 1950’s and the DeLorean and TMC Costin of the80’s were all short-lived but highly ambitious enterprises which at least demonstrated the possibility of designing and building cars in an industry-starved island. While the fate of Irish run enterprises such as the TMC Costin may have fallen by the wayside, the car assembly industry thrived in Ireland up until the 1980’s. The Thompson Motor Co. who built the Lotus inspired Costin also produced the RHD variant of the legendary Renault 4. Renault also had an assembly plant in Dublin along with Chrysler and Talbot.

green_ovalThe most significant of all though was the Ford Motor Co. plant located by the banks of the Lee. The heart of industrial Cork, the plant was a major employer in the City for most of a century and produced some iconic vehicles such as the Fordson tractor, the Prefect, the Cortina and the Sierra. The plant closed in 1984.  The legacy of these plants can be seen even today. Ford has never forgotten their Irish roots – how could they?  Henry Ford’s father was an immigrant from Ireland – and their offices in the Marina in Cork are the only in Europe to carry the insignia ‘Henry Ford & Sons’. Irish consumers have remained brand loyal with cars such as the Focus and Mondeo still selling strongly just as the Cortina and Escort did in the 1970’s

At Car Direct, our goal is to help you in finding the right vehicle for you.  Check out or inventory page to see what we currently have in stock.  Don’t see what you’re looking for?  Give us a call – that vehicle may be on its way in.  If not, we’ll find it for you!

And in celebration of St Patrick’s Day, here are just a few green Fords that we thought you might want to take a look at.

ec55cc12bc38850a9c6ada7abee92d02  mufp_0401_01_z+1968_ford_mustang_gt350+green_exterior  2013 Ford Mustang  c6e4d99f-b90f-270c  ford-focus-rs-motography-aka-phil-clark

10 Important Things You Should Check On Your Car Regularly


Your car gets you safely everywhere you want to go, but it requires that you take good care of it in order to keep running right. Taking care of your car is as important for keeping you on the road and getting where you want to go as it is for your safety. Some of these simple maintenance issues can actually result in an accident or injuries. Take the time to make sure these 10 things are checked regularly and maintained as needed and avoid a potential accident or car insurance claim.

  1. The Oil
    The oil in your car keeps everything running smoothly, and your car can’t run without the right level of oil. You can check your oil level by yourself easily by simply pulling out the dipstick and seeing where the oil level is. You should take your car in for an oil change on a regular basis as recommended by your vehicle manufacturer or mechanic. Oil changes are one of the most basic car maintenance procedures, and checking your oil an easy way to catch leaks.
  2. The Tire Pressure
    A tire pressure gauge is an affordable and easy to use tool that can prevent a flat tire or worse. Tires that are improperly inflated can cause blowouts that lead to accidents. They can also find you stranded on the side of the road. Additionally, the wrong level of inflation affects your fuel efficiency. It’s important to check them regularly and also be aware that the right tire pressure changes based on the outside temperature. Check with the tire manufacturer for the right pressure.
  3. The Brakes
    Don’t wait for that screeching sound that tells you the brake pads are getting old. Having your brakes checked regularly by a pro keeps your car safe and on the road. You depend on your brakes to stop your car and prevent an accident, so don’t take them for granted. It’s best to have a pro check your brakes as part of regular maintenance.
  4. The Power Steering Fluid
    If you have ever driven a car without power steering, then you know how important it is to check this fluid. Without it your power steering could fail, making it harder to control your car. Like your oil, you can check and refill this one yourself, so make it a habit.
  5. The Alignment
    While you will probably notice if your alignment is getting bad, it’s a good idea to have it looked over regularly, as it impacts the way your car handles on the road. Get your alignment adjusted as needed to ensure your car will steer and react the way you want it to when you need to move quickly.
  6. The Antifreeze/Coolant
    In Canadian winters, you will need to make sure that you have enough antifreeze in your car to make sure it can run properly. Cold temperatures are hard on your car. On the reverse side of that coin, coolant is also an important fluid to check on your car. Keeping your car running smoothly relies on the right levels of the fluids it needs.
  7. The Tire Tread
    It’s not just the pressure in your tires that matters. Your tires depend on the tread to give you traction on the road, and it’s especially important in slippery conditions. Look for signs of wear in your tires – and also look for any bulges or odd lumps that could indicate a problem. Low tread or bulges in the tires can cause slipping or a blowout on the road, and lead to an accident.
  8. The Air Filter
    A clogged air filter will cost you in fuel consumption, and it’s bad for the car as well. It costs very little to get it checked and replaced as needed, so make it a regular part of your car maintenance routine. Most places will check it for you when they change your oil free of charge.
  9. The Transmission Fluid
    Your transmission failing while driving is not something you ever want to experience. Make sure that the transmission fluid is always at a good level and is changed periodically to make sure your car can shift smoothly and keep you in control of the car at all times.
  10. The Lights – All of Them
    Having any of the lights on your car not functioning properly is dangerous. Be sure to check your turn signals, brake lights, reverse lights and of course your headlights on a regular basis. Although you are likely to catch a headlight that is out, you could easily miss a brake like or taillight that doesn’t function right. These things are vital to letting other vehicles know what you are doing or about to do – and preventing accidents. You could also get a ticket for having a light out, which could mean higher car insurance rates.

Keep your car in good running condition and it will keep you safe and in control on the road. It takes a short amount of time to check these important functions, but can save money, fuel, and even lives in the long run.

At Car Direct, our goal is to help you in finding the right vehicle for you.  Check out or inventory page to see what we currently have in stock.  Don’t see what you’re looking for?  Give us a call – that vehicle may be on its way in.  If not, we’ll find it for you!