{"id":169,"date":"2014-08-05T14:17:17","date_gmt":"2014-08-05T18:17:17","guid":{"rendered":"http:\/\/www.cardirectvirginia.com\/blog\/?p=169"},"modified":"2014-08-05T14:17:17","modified_gmt":"2014-08-05T18:17:17","slug":"women-start-your-engines","status":"publish","type":"post","link":"https:\/\/www.cardirectvirginia.com\/blog\/women-start-your-engines\/","title":{"rendered":"Women. Start Your Engines."},"content":{"rendered":"

\"women<\/a><\/p>\n

While auto repair shops tend to be a male-dominated enterprise, much of their success is driven by women.\u00a0 If you own or work at a shop, you know this to be true.\u00a0 So why, we have to ask, does a new survey from AutoMD suggest that women hate taking their vehicle to a garage so much that they would rather go to the dentist? \u00a0Here are a few reasons that we came across in reviewing this survey.<\/p>\n

Very few people actually trust their mechanics \u2013 approximately 83% of people feel that they are being overcharged for repairs.<\/p>\n

The repairs to the vehicle aren\u2019t clear.\u00a0 86% of survey respondents said that their repair experience wasn\u2019t transparent \u2013 they were not communicated to in layman\u2019s terms.<\/p>\n

When asked to rank five specific activities from most to least pleasant, taking a car in for repairs came in last \u2013 behind buying a car, going to\u00a0 the dentist, shopping for airline tickets online, or shopping for books and music online.<\/p>\n

Women may hate taking their vehicles to the repair ship, but the National Institute for Automotive Service Excellence reports that a whopping estimated 65% of customers who take their vehicles to an automotive repair shop for service are women!\u00a0 What can we learn from this fact?\u00a0 In the automotive industry, we think it is vital to understand the needs of women and how to communicate with them, even with the perception that it is a male-dominated enterprise.\u00a0 We need to remember the little things \u2013 like the magazines women read while they wait, and the cleanliness of the bathroom just to name a few.<\/p>\n

\u00a0At Car Direct, our goal is to help you in finding the right vehicle for you.\u00a0 Check out or inventory page<\/a> to see what we currently have in stock.\u00a0 Don\u2019t see what you\u2019re looking for?\u00a0 Give us a call \u2013 that vehicle may be on its way in.\u00a0 If not, we\u2019ll find it for you!<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

While auto repair shops tend to be a male-dominated enterprise, much of their success is driven by women.\u00a0 If you own or work at a shop, you know this to be true.\u00a0 So why, we have to ask, does a new survey from AutoMD suggest that women hate taking their vehicle to a garage so […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[2,3],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\t\n